PPC Advertising stands for Pay per Click Advertising. There are several
multinational companies around the world which are spending thousands of dollars
every single month on their PPC advertising campaigns.PPC Advertising has
emerged as a boon for those who don?t want to go through the labor of Organic
Search/ Natural search results. In PPC the most important aspect is to choose
the right keyword which relates to your business. There might be 100 keywords
which relate to your business, but you have to choose only those keywords which
will really help you bringing quality traffic towards your website.The first
step to start working on PPC Advertising is to visit website
https://signup.overture.com/signup/ss/ols/signup.do. On the first page you will
select your country, and on the next page you will enter a keyword in the
?keyword Selector Tool? textbox. Once you select a keyword like ?travel?, and
click on ?Get Keywords? button, you will see a list of keywords. You should
always select top level keywords for which you see maximum number of
clicks/month. PPC Advertising is really helpful in number of different ways.Some
of the benefits of PPC Advertising are: -1) You can start immediately without
any knowledge of Natural Rankings/ Organic SEO.2) You will start to see results
within 4-5 days.3) There is no need to design a website which conforms to SEO
guidelines.4) Even if your website doesn?t show up on top pages of various
search engines, you can still opt for PPC Advertising.5) You can target every
single search engine on the globe.6) You can target any keyword you want.You
should always choose top level keywords for PPC Advertising, but along with
their benefits they have their drawbacks too.Some of the drawbacks of PPC
Advertising are: -1) You have to pay a fixed amount every month to Google,
Yahoo, or Msn.2) You pay for every single click your website receives. Sometimes
your visitors are just your competitors, and other people simply fooling around
on search engines. They can really increase your expenditure.3) If you are
unable to pay the fees for the next month, your website is removed from the paid
listings immediately.4) This form of Advertising is temporary, thus can be
difficult to manage for a longer period.5) This form of Advertising is not
recommended for a longer period of times, due to costs involved.These were some
of the benefits, and drawbacks of PPC Advertising. No matter which keyword you
are choosing for PPC campaigns, you should be familiar with all benefits, and
drawbacks of PPC Advertising.Best of LuckSeohawk, IndiaName: Bhupinder
SinghOccupation: Working as webmaster for BSOLUTIONS, BSOLUTIONS - Software &
Web Development, and seoexpert in SEOHAWK, PPC Advertising Management Company. I
have worked for several international clients from UK, US, CANADA, and India.
Having experience of more than 3 years in web development and Search Engine
Optimization, I have evolved a wide expertise in Search Engine Optimization
Techniques. - The food pyramid is a nutritional guide published primarily by
the federal government to provide proper dietary information or instruction to
the American. As like anything organic, the food pyramid has constantly evolved
since its inception. Originally, the United States Department of Agriculture
(USDA) food pyramid of 1992 divided the three food groups into six new groups.
These groups are the carbohydrates group which was retained as is, the
vegetables group which was further divided into vegetables and fruits and
finally, the proteins group which again was divided into meats, beans, eggs and
nuts, milk yogurt and cheese and fats, oils and sweets. This version of the food
pyramid was known as the food guide pyramid. In 2004, the USDA filled in
nutritional details that were lacking from the 1992 food pyramid. The 1992 food
pyramid suggested only a certain amount of servings per food group per day. The
2004 food pyramid was designed to be a more individualized nutritional guide. At
the same time, the USDA was not the only organization to perform research on
nutrition. The Harvard School of Public Health designed the healthy eating
pyramid as a result of scientific study and research. This food pyramid was
significantly better than the food guide pyramid of 2004.The healthy eating
pyramid actually recommended a daily intake of each food group. An individual's
age, sex and lifestyle determined the quantity of each intake. During this time,
controversy arose between the food pyramid of Harvard and that of the USDA.
Proponents and supporters of the Harvard model claimed that the USDA pyramid was
flawed. The argument had to do with the fact that it was the USDA, and not the
Department of Health and Human Services (HHS), that created the food pyramid.
Ergo, the food pyramid of the USDA was prone to influence from lobbyists in the
food industry. As far as the Harvard model was concerned, it was created purely
from scientific study and research. This, they claim, made the Harvard model
tailor-made for American nutrition. In addition to the above controversy,
Harvard scientists disagreed with the 2004 food guide pyramid of the USDA
because it did not separate whole grain from wheat grain. The USDA food pyramid
also did not differentiate between saturated fat and unsaturated fat.
Furthermore, the USDA food pyramid failed to be more emphatic when it came to
discussing weight control and exercise. In January 2005, the USDA together with
the HHS released the Dietary Guidelines for Americans. On the 19th of April of
that same year, MyPyramid was released by the USDA. Ironically, this food
pyramid version emphasized activity and moderation. Harvard criticized the 2004
food pyramid for lacking these two qualities. History's hand can be seen in
shaping the evolution of the food pyramid. Basically, MyPyramid is a food
pyramid that contains guidelines on activity, moderation and correct information
for mixing food groups in an individual's diet. Since the information is very
much tailored to meet an individual's nutritional needs, they set-up a website
specific to MyPyramid. MyPyramid has a website with mypyramid.gov as its
address. The federal government even has an online dietary assessment website at
mypyramidtracker.gov/newuser.aspx. In addition, the term "servings" has been
replaced by the more specific cups and ounces. This food pyramid contains eight
divisions. There is now a clear division between whole grain and wheat grain. It
is emphasized that half of grain intakes be composed of whole grains. Dark green
vegetables, dry beans, peas and orange vegetables make-up the vegetable
division. A variety of fruits are emphasized as opposed to fruit juices.
Vegetable, nut and fish oils are highly recommended. The milk division includes
other dairy products. Low-fat and lean meats as well as fish, beans, peas, nuts
and seeds are grouped into the protein sub-division. People are urged to perform
physical exercises of 30 minutes a day. Calories, candy, alcohol and other foods
are rated as discretionary. Again, the government has drawn criticisms (as it
usually does) for this food pyramid. If a person has to use a website to access
their personalized dietary information, what happens to those people who do not
have access to the internet? Secondly, there are no labels to define the colors
of the pyramid. Although it is explained that the colors denote the food groups,
one cannot always remember the designations. Third, this food pyramid was
supposed to be patterned after the Dietary Guidelines for Americans. It seems
that there isn't much relation between this 80 page document and MyPyramid.
These are just some of the criticisms that MyPyramid has incurred. Conversely,
supporters claim that it is easy to understand once one gets used to it and that
the website provides more than enough information. Go figure. Author Ray Darken
- Ray often writes for and works closely with <strong>The Mediterranean
Diet</strong>. If you'd like more news and broader access to diet and
nutrition information try <strong>Diet Reviews & Tips</strong>. If
this link isn't working, you can paste this one into your browser
http://diet-reviews-and-tips.com/ About the Author Author Ray Darken - Ray often
writes for and works closely with http://www.safe-and-easy-weightloss.com If
you'd like more news and broader access to diet and nutrition information try
http://diet-reviews-and-tips.com/
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