The use of lip balm is often necessary due to the fact that our lips dont
produce any oil and are likely to become dry and chapped. Youll probably notice
this during the wintertime, especially if you spend time outdoors. However, many
of us have chapped lips during regardless of the season. You live or vacation in
a hot, dry climate, or a high altitude. In severe cases lips can become cracked
and bleed due to the fact that they may be using commercial lip balms or relying
on nothing at all. Licking ones lips actually makes the problem worse.The use of
lip balm is often necessary due to the fact that our lips dont produce any oil
and are likely to become dry and chapped. Youll probably notice this during the
wintertime, especially if you spend time outdoors. However, many of us have
chapped lips during regardless of the season. You live or vacation in a hot, dry
climate, or a high altitude. In severe cases lips can become cracked and bleed
due to the fact that they may be using commercial lip balms or relying on
nothing at all. Licking ones lips actually makes the problem worse. A
couple of summers ago I had unsightly chapped and dry lips for no apparent
reason. My diet hadnt changed, I wasnt under too much stress, and I was still in
the same location. For years Id been using various brands of lip balms that Id
purchased from a health food store. I dutifully read the contents and noted they
contained almond oil and other natural ingredients. On closer inspection I again
read the label. The last word gave me the clue I needed: active sunscreen -
PABA. The other brand contained all natural ingredients including lanolin, which
is derived from sheeps wool, but is a known sensitizer. One or both of these
ingredients was responsible for irritating my lips. Instead of using lip balm I
switched to some solid cocoa butter I happened to have. Within 24 hours my lips
began to soften and turn from flaky white back to natural pink. I began
exploring ways to make my own lip balm that would of course contain skin-loving
cocoa butter. Cocoa butter was nice to use, but after a while I wanted to go
back to using a stick or small pot of lip balm that I could carry around with
me. I read several books and researched many recipes I found on the internet.
For several months I experimented with the recipes until I was happy with the
results. So delighted that I even gave away a few small pots of shea butter lip
balm to testers, which had been sweetened with white chocolate. Only one problem
occurred after a week the lip balm turned grainy! This was disappointing to me,
but I continued to try to make grain-free lip balms. Three months later I
ordered some gently refined shea butter and after reformulating my recipe, and
carefully adding the shea butter last, the problem was solved! The culprit had
been the timing of the sheas addition to the melting process, along with shea
butter that wasnt up to my usual ultra high standards. Since early 2004 I have
successfully made numerous batches of luxurious shea butter lip balms and have
expanded my line to include 15 lip smacking flavors. Im very proud of my lippy
creations and wish to share my carefully selected ingredients.Please remember,
that unlike commercial lip balms, mine contain NO preservatives, active
sunscreens, paraffin, mineral oil, artificial coloring, saccharin, artificial
sweetener or lanolin!Meadowfoam Seed Oil ~ Moisturizing and revitalizing to dry,
cracked lips. Grown in Oregon, this wildflower provides a lovely oil that is
high in vitamin E and also has the ability to extend the life of the other oils
and butters added to the lip balm. Sesame Seed Oil [Refined] ~ Having been used
in Ayurvedic medicine for thousands of years, sesame oil is outstanding for
keeping your lips soft and supple. The refined oil contains no nutty aroma or
dark color. Sesame oil is said to contain a natural sunscreen.Gently Refined
Shea Butter ~ This naturally creamy texture is apparent in the finished product.
Shea butter is an excellent skin conditioner and is high in vitamins A and E.
Cocoa Butter ~ A nut fat which is extracted from the cocoa bean, cocoa butter
has been a main ingredient in many skin care products due to its skin softening
and healing abilities. Cocoa butter adds a touch of firmness to the lip
balms.Unsweetened Chocolate [In Chocolate-Mint and Chocolate Lip Balms Only]
Natural chocolate adds flavor and color to the lip balms. Your lips wont turn
brown though!Beeswax ~ Naturally processed white beeswax holds these lovely lip
soothing ingredients together and also acts as a moisturizer.Vitamin E ~ This
antioxidant helps prevent scarring and is good for all skin types.Virgin Coconut
Oil [In Luxurious Coconut Lip Balm Only] ~ Helps keep your lips soft and
moisturized.Certified Organic Agave Nectar ~ Similar to honey; yet from the
Mexican agave [cactus] plant, this sweetener improves the flavor of all the lip
balms. Pure Essential Oils ~ Cosmetic grade scents for your lips.Safe Flavor
Oils ~ Cosmetic grade scents for your lips.You only have one set of lips and can
chose what goes on thema synthetic stew of chemicals or an all natural product
that will smooth and soothe them. ABOUT THE AUTHOR Everything Shea
Aromatic Creations offers a fragrant selection of designer shea butter glycerin
soap, luxurious lip balms, exclusive Whipped Shea Butter, & unique SoapCakes to
personalize for gifts/promotions. http://www.everythingshea.com - If You
Build It ... will they come? (Part 3) If You Build It ... will they come? (Part
2) continued the discussion of gaining notoriety for your new website, and the
role of the SEO specialist in assuring that your website is a magnet for both
the search engines and human visitors. We discussed the many factors which are
included in a search function, as well as the actual weighting of the importance
of the results. In this installment, we will discuss the various ways of
increasing the importance of your website in the opinion of the search engines,
as well as producing a stream of traffic to your virtual front door. When it
comes to traffic, it is literally a "Catch-22" for any new website. In order to
receive your fair share of the coveted search engine referrals, you have to rate
high enough in the rankings to be noticed by active searchers, but in order to
rank high enough in the standings to be noticed, you must compete with well
established websites with high traffic ratings. As we stated earlier, website
traffic is only one parameter of search engine rankings, but in the eyes of a
search engine, the most difficult to manipulate on a long term basis, and hence
one of the most reliable in judging the overall popularity of any given website
among its competitors. Happily, search engines do not penalize you for the way
you choose to drive traffic to your website. While it is possible to produce a
short term jump in the number of visitors to your website, maintaining those
results can only happen if people have a good reason to return again and again.
One of the most common methods for producing an increase in traffic to any
website is to buy it. Paid advertising comes in many forms, including the
ubiquitous banner ad, targeted email, paid link submission, online and offline
classified ads, paid announcements in eZines, as well as the ever popular
Pay-Per-Click, or PPC, advertising. When it comes to quantifying the
effectiveness of the previously mentioned methods, side by side comparison is
impossible due to the disparities created by the quality of the ad, and the
persuasiveness of its' copy written message. PPC advertising, on the other hand,
lends itself perfectly to a world where success is a numbers game, and standard
measure dictates the degree of success of any advertising campaign. It is no
surprise that PPC advertising is an incredibly popular method to produce
traffic, expandable to the point of diminishing returns. In the short term PPC
advertising can be an extremely beneficial technique to jumpstart a new online
business, but despite the effectiveness of a well implemented PPC campaign the
traffic generated will always pale in comparison to the results of a top ten
ranking in a search engine. At first, this statement may not make sense as PPC
advertisement is typically placed above the "organic" search results, but PPC
advertising is keyword based, that is, your advertisement is triggered by a
keyword or key phrase in someone's search query. These triggers are extremely
narrow in scope when compared to the broad results upon which your search engine
ranking is based. Your PPC campaign can act as an artificial respirator
providing life support to your website as you begin to utilize various other
methods to reinforce your presence in the online community. If you haven't done
so already, you should submit your web address to the top 500 search engines. If
you think that 500 search engines is a stretch, consider that there are
thousands of search engines crawling the web every day for various reasons. It
would probably take you days to identify all of these search engines, and weeks
to submit to them all, so I will definitely recommend site submission software.
Do your research and choose the one which suits your needs best. If cash is an
issue, there are websites which offer this service in exchange for a small
favor. Do your homework, and remember that a mistake now could result in years
of spam to your web address. At the very least, go to each individual search
engine and directory you can think of and do a manual submission of your website
information.. Another practically free method of reinforcing your presence in
the online community is by having other sites linking back to your website. This
is important because, to a search engine, if a top 100 site is linking to
another site, then the other site must be considered important also. In essence,
some of the other website's popularity rubs off on you. One method which has
become popular recently is to write articles on a related subject and self
publish them to various article clearing houses. This has a three-fold advantage
in that your article and site address are now hosted on a much larger well
connected website whose job is to supply it to other webmasters as content for
their sites, all the while providing your name and web address to a targeted
audience. They wouldn't be reading the article if they weren't interested in
what you have to say. There are some aspects of doing business online which
truly require a leap of faith for anyone who has previously done business in a
traditional sense. One aspect of online trade which many people never become
comfortable with is competition, or the fact that partnering, even in a very
limited sense, with your online competitors is usually exponentially beneficial
to both parties. This is a subject worthy of its own discussion, but the point I
want to make is that you should not be shy to ask if your online competitors
would mind posting a link to your site on their site, in exchange for the same
in return from you. Why would they do this? If they are savvy, they know that
one website cannot specialize in all things to all people, and that you can
capitalize on their weakness, and vice versa. The idea is to limit your weakness
and to build strength in your specialties to build a friendly and profitable
coexistence. In Part 4, we will discuss additional methods of increasing
exposure for your new website, including ways to keep your visitors coming back.
Joseph Napolitano http://www.Create-Wealth.Online-HQ.com Copyright 2006 Joseph
Napolitano {a href=" http://www.Create-Wealth.Online-HQ.com/"}
www.Create-Wealth.Online-HQ.com About the Author None
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