Internet presents more and more possibilities for successful promotion of your
e-business in global markets. Similarly internet also presents you with a number
of service providers out of which only few can guarantee you quality. And that
is the most the most important thing you should keep in mind before you choose
your e-commerce service providers.
In order to have a successful e-business, you not only need to have a good
e-commerce website design but also a perfect ecommerce web hosting platform.
An extremely important aspect while choosing a e-commerce host is the uptime,
which means the time when your website would be available to the visitors.
Apparently if a host is offering a 90% uptime guarantee, it means you website
can actually be down for almost 36 days in a year! Never settle for anything
less than 98%. Your store front being available to your customer 24 hrs/seven
days is the most important aspect of your e-commerce web site and to ensure that
you have but to choose a quality host.
A quality e-commerce web hosting should have the following features:
* Internet Merchant account solutions
* Credit Card Processing and Payment Gateway services
* Merchant Accounts for Internet,
* Virtual terminal for key entered Mail Order/Phone Order sales
* Retail and Auction businesses facility
* Integration of different shopping carts & software systems
* Online reporting and real time transaction management
* 24 hr technical supports and availability of the user manuals
* Facility to integrate your ASP-based enterprise e-business database, dynamic
content and commerce management software in an open application server
environment.
Managing an e-business could be one of the easiest thing to do if you initially
do a good amount of research and planning to have your e-commerce website
designed, developed and hosted in the most professional manner.
Ecommerce website design plays an integral role for getting long-term business
benefits from your site. The success of your e-business depends on a large
extent on how well your site performs and accomplishes the various business
related tasks to meet the financial goals. Most of the search engine experts
agree that e-commerce web design can greatly affect performance & visibility in
the organic search engine results.
To summarize, the special e-commerce web design features you can look for in
your e commerce web site should include the following:
* Quickly organize your products (including additions) at your storefront or
home page
* Create product categories, catalog items, and upload pictures of your
products.
* Process sales orders, enter tracking numbers, and send instant email
confirmations to the customers and the concerned staff.
* Keep accurate records of your customers and their orders.
* Create reports that track sales and site usage.
* Track inventory levels for all the products in your store.
* Update product information using rapid entry screens for speed and
efficiency.
* Export your sales information in industry standard formats compatible with
popular accounting packages.
* Your website is compatible with most major credit card payment processing
solutions
* Integrated product search page.
* Built in modular fashion, allowing for free future upgrades and addition of
new features.
E-commerce Web Marketing
Your E commerce web site can have facility to create, schedule, and send highly
effective, personalized email marketing campaigns that reflect your branding and
image at a fraction of the cost of traditional media. Many e-commerce web
hosting providers offer you extensive library of colorful eye-catching
templates, and facility to create messages with your own themes and styles.
Now-a-days, the advanced e-commerce web hosting solutions and web marketing
packages have the viral marketing features included as a part of your e-commerce
web site promotion.
Viral Marketing:
Viral marketing is a strategy that encourages individuals to pass on
a marketing message to others, creating the potential for exponential growth
with the exposure it get to the professionally created messages, it encompasses
the following tools:
1 Loyalty Building Tools
* Adding the personal touch to your business communications is now possible
with triggered auto-emailing event reminders like (Birthdays, warranties,
anniversaries etc.)
* Leverage your current customer base to advertise for you by providing them by
providing 'refer to a friend link.'
* An Invite Tool has the capacity to take "viral marketing" and 'email
marketing to new heights. It lets your patrons play "host" at your establishment
for arranging an event and invite a large number of people participate in it.
2 Survey Creation Tools
These tools allow you have the ability to collect names, email addresses, and
profile information from the people who visit your website. With these tools you
can build your own survey/ sign-up-forms using a without any HTML experience
required! All subscriber information is automatically segmented and delivered to
your secure and proprietary database.
For a busy e-commerce web site, dedicated servers with a number of windows and
Linux web hosting plans only can provide you with the best service.
If looking for affordable e-commerce web hosting; virtual web hosting is the
perfect choice which provides better control than the shared environment and
saves you from some of the worries of dedicated servers.
About the Author
Andy Lewis is an expert author on varied topics related to web hosting.
ServerPlex provides you the highest quality ecommerce hosting solutions and
extremely competitive and guaranteed pricing for Merchant Accounts. - If you?re
a website owner and you?re trying to get organic search engine traffic then
you?ve probably heard the term ?Google Pagerank?. But what is Pagerank and how
does a websites pagerank effect search engine rankings? In this article I?ll
address those questions and try to give you some insight into this often
confusing topic.What is Google pagerank? Google developed the ?pagerank? system
several years ago for the purpose of gauging how ?important? a web page is. The
higher the pagerank, the more ?important? Google thinks the webpage is. Google
uses this gauge as a part of its ranking algorithm.Where does pagerank come
from? Pagerank is all about webpages linking to other webpages. You see, every
page that Google indexes has a pagerank value associated with it. Every time one
page links to another page, a portion of that pagerank value ?passes? to the
page it links to. Higher ranking pages, pass more pagerank to the pages they
link to.What happens is, when one page links to another page, it?s kind of like
the page that does the linking is voting for the other page. So to get pagerank
to your webpage, all you have to do is get other pages to link to it.Pagerank is
really just a mathematical calculation that determines how ?important? a webpage
is based on how ?important? the pages that link to it are.A crucial point here
that is often misunderstood is that pagerank is passed on a page by page basis.
Many webmasters assume that a sites pagerank is determined by its home page.
While it?s true that the homepage is often the highest ranking page within a
website, it doesn?t have to be. Any page on a given website could rank higher
then the homepage.The myth that the homepage will have the highest pagerank
comes from the fact that many webmasters (especially old school webmasters)
participated in reciprocal linking programs where they would exchange links to
each others homepages. So, by default, the homepage wound up with the highest
pagerank simply because it had the most links pointing to it.So how will my
pagerank affect my search engine rankings? Pagerank is simply not as powerful as
it once was. There was a time when all you had to do to rank well was to get
enough websites to link to you and you could dominate virtually any listing you
wanted. Today, the ranking algorithm is much more complex. Many other factors
are taken into account. However, pagerank does still play a reasonably important
roll so getting backlinks is still a major task in the search engine
optimization world. It?s just that the way we go about getting those links has
changed.How do I check a sites pagerank? Google offers a free toolbar that you
can download and install on your machine. One of the things this toolbar does is
to display the Pagerank of whatever webpage you?re looking at.One final note, my
recommendation is to never worry too much about Pagerank. Build your website to
the best of your ability; create well written, compelling web pages and you?ll
get backlinks naturally. Further, take some of your better articles and submit
them to a few article directories ? include a resource box which links back to
your site and you?ll get some excellent backlinks pretty quickly. Just stay away
from reciprocal linking campaigns, whatever benefit they once had is long
gone.David Olsen has been an Internet Marketer since 1999. In his career he has
developed well over one hundred affiliate websites and promoted dozens of
products. He is an expert in SEO and writes extensively about it at his flagship
website, Affiliate Profit Center.Visit his site today and sign up for his free
SEO Success Guide!
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