Your Brand Online'
Marketing your copywriting business online is very different from marketing
yourself via direct mail or print advertising, in two major ways: online is
forever and cumulative. It's vital that you keep these two attributes in mind;
they're new thinking to most of us. Whether you're a new copywriter or an
experienced pro, you can put these two attributes to work to build your
brand.Your Brand Is You: It's Your Profile And It Sets You ApartWhat's your
"brand"? Essentially it's the way you differentiate your copywriting business.
In marketing-speak, it's "positioning". Think about branding as building your
profile: it will happen organically, so you don't need to spend much time
thinking about it.Now, let's look at how branding gets you clients.Online Is
Forever: Everything You Post Online Helps You To Build Your Copywriting
BrandOnce it's on the Internet, it's forever. When it comes to building your
brand as a copywriter, this is a good thing. It means that anything you do to
promote your copywriting business has a long-term effect. A good example of this
is your blog. You do have a blog, don't you? Your blog's individual posts get
clients for you long after you've forgotten that you ever wrote the post.So as
you write items for your Web site and blog, these seemingly tiny bits of
information pack an enormous punch. Within a few days, the search engines will
find them. Your potential clients will find them, and they bring you clients
year after year.Contrast this with advertising you take out in a magazine.
Within a month or two, the response slows, then stops completely.Online Branding
Is Cumulative: Your Marketing Builds Over Time And Keeps Getting Clients For
YouSince nothing ever vanishes in the online world, every bit of marketing you
do, whether it's writing an online press release, writing articles to promote
your business, and writing blogs, is online forever. As you can imagine, within
a short period of time, this body of material mounts up. It snowballs, and draws
clients to you without you expending any additional effort at all.The Internet
makes getting copywriting clients a no-brainer. Remember - online is forever,
and cumulative, and you can wield the immense power of branding for YOUR
copywriting business.Discover how you can turn your writing skills into a
fabulous copywriting career. Angela Booth's ebook "Seven Days To Easy Money:
Copywriting Success" at http://abmagic.com/Copywriting/copywriting.html takes
you from novice to pro copywriter in just seven days. This popular ebook has
been turning writers into successful copywriters for five years. Packed with
information, the ebook also includes exercises which become your copywriter's
marketing processes and portfolio. You could be signing up your first clients
within two days. Visit the book's blog at http://www.sevendayscopywriting.com/ -
Food can sometimes be our best medicine. Nature has blessed us with healing
foods of all kinds, but the handful of mighty vegetables known as the
cruciferous varieties are particularly powerful in protecting against all kinds
of diseases like cancer, heart disease and strokes. They are called
"cruciferous" because, if given the chance to come to full bloom, these
vegetables have flowers with four petals that resemble a cross -- or crux in
Latin. These veggies include arugula, broccoli, Brussels sprouts, bok choy,
cabbage, cauliflower, collard greens, kale, mustard greens, radishes, turnip
greens and watercress. Each one of these power-packed vegetables contain
vitamins-a-plenty, mega-minerals and other substances that research has proven
to be active forces in fighting disease. Says the Linus Pauling Macronutrient
Institute, "One characteristic that sets cruciferous vegetables apart from other
vegetables is their high glucosinolate content [that] can help prevent cancer by
enhancing the elimination of carcinogens before they can damage DNA". Kale in
particular is one of the best-known cancer fighters on the planet. Kale is a
deep leafy green vegetable that is the richest of all leafy greens in
carotenoids. It is extremely high in calcium, in a form that is more absorbable
by the body than milk. Since this form of calcium is so easily assimilated, it
is a wonder for protecting against osteoporosis and other bone diseases.
Although cooking destroys some of the vitamins and phytonutrients, heating
high-mineral foods leaves the minerals unscathed. Unfortunately, people with
sensitive systems can have a hard time digesting cruciferous vegetables. Most
commonly, these vegetables can cause bloating, stomach upset and gas. If you
suffer from these symtoms, but want to add more cruciferous vegetables to your
diet, try adding them gradually in small amounts so that your body slowly learns
how to tolerate them. Start by adding 1/4-1/2 cup twice a week and increase from
there. Preventing disease before it happens is one of the ways that we can take
responsibility for our health. In this modern day and age, no one is immune, but
by eating a variety of fresh organic vegetables, especially the cruciferous and
deep leafy varieties, we are decreasing the total load of toxicity in our bodies
and taking positive steps toward longevity and happiness. Now that's getting to
the "crux" of the matter! Article References: Linus Pauling Institute Bauman
College culinary course material Prescription for Dietary Wellness, Phyllis A.
Balch Sign up for Alison's Natural Cooking eLetter - Culinary inspiration,
healthy recipes and more! Once a month FREE! RECIPE: Steamed Kale and Carrots
with Lemon Tahini Sauce Yield: 4 side servings 1 clove garlic, minced Juice of
1/2 lemon 1/3 cup tahini (sesame butter) Splash of tamari 1 tablespoon honey 1
bunch kale, chopped 1 carrot, sliced 2 green onions, sliced Black sesame seeds
(optional garnish) Blend the garlic, lemon juice, tahini, tamari and honey in a
small dish until creamy. Add water in increments to make a smooth, pourable
dressing. Adjust flavors by adding a little more lemon juice, tamari or honey,
if needed. Let stand at least 15 minutes for the flavors to develop. Steam the
kale and carrots together for 5-8 minutes, until tender and bright in color.
Remove the vegetables to a bowl or serving plate and toss with the dressing. Top
with the green onions and garnish with the optional black sesame seeds. Serve
warm. RECIPE: Brussels Sprouts with Vinegar Glazed Red Onions Bauman College of
Holistic Nutrition and Culinary Arts Yield: 4 side servings 1 pound Brussels
sprouts Olive oil for sauteeing 1 red onion, sliced Salt and pepper, to taste 2
tablespoons balsamic vinegar 2 tablespoons toasted pine nuts Trim the outer
leaves and stems from the Brussels sprouts and cut each in half lenghthwise.
Steam the sprouts until bright green and tender all the way through, 12-15
minutes. In a medium saute pan, heat 1-2 tablespoons of olive oil over medium
heat. Add the red onion slices and a dash of salt and pepper. Saute until crispy
golden. Add the balsamic vinegar and cook, stirring frequently, until the
vinegar is reduced and the onions are glazed. Remove from the pan. Add a little
more oil to the pan and toss in the steamed Brussels sprouts. Add a dash of salt
and pepper, and saute until they have browned around the edges, about 3 minutes.
Toss the onions into the Brussels sprouts and remove to a decorative plate or
bowl. Sprinkle the toasted pine nuts over the top. Serve warm or at room
temperature. About the Author I am a Certified Nutritional Chef, food writer and
culinary instructor through Bauman College of Holistic Nutrition and Culinary
Arts in Northern California. I teach cooking and nutrition classes through the
Whole Foods Market Salud Cooking School and write a monthly eLetter, also
entitled Whole Gourmet Natural Cooking, to a wide audience.
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