?We have come a long way intellectually from the time of Giordano Bruno...who
was burned at the stake in 1600 by the church for saying that the sun was
nothing but a star. . . But as a species we are in our infancy... and just
beginning to break free from the imprisonment of gravity.?~ Michio Kaku,
Physicist Outer life ? as seen through the senses and the circuitry of
consciousness ? is a hyper spatial vibrancy of complex energy patterns. A human
face is one such pattern, as is making love. But whose face is it, and who?s
making love with whom?Physicists tell us that beneath visual life, beneath how
we ordinarily perceive things, lies a shimmering sea of subatomic particles, and
humans are holographic excitations consisting of those very same particles.
Universal intelligence may be so multidimensional that life as we know it? every
aspect of the cosmos? may be the inside of a single molecule of DNA.We may be a
molecule of God among hundreds of trillions of other God molecules within a
being?an entity, a person, a form of life ?we have no idea about. Or maybe we
are so microscopic that our infinity is a single cell in the cerebral cortex of
a creature crawling along a corridor somewhere in some world ?a creature
imprinted with the memory of the evolutionary code of consciousness, while
oblivious to the greater context of its life, the infinite cosmos.It?s
possible.That?s life ? an unfathomable sea of potentialities: a magnificent and
maddening blend of organic intelligence that bleeds, weeps, and makes love with
itself. Thus, we know ourselves to be?conscious life.Or unconscious, depending
on how you look at. Let?s face it, by and large us humans are myth making
mammals ? flesh-draped hallucination factories with a predilection for
projecting movies on the cave walls of our own minds and then calling our trance
The Truth. The Church of Religious Fundamentalism is the new McDonalds, and they
are selling a leaner, meaner God as their new and improved Big Mac.Complicity
kills in every language. No country is exempt. We see it everywhere: human
beings concocting creation myths resplendent with apocalyptic futures and or
promises of heavenly pleasures that give new meaning to religious
porn.?Relativism is the new totalitarianism,? according to the new Pope. I say,
absolutism is dead. Impeach God, not just Bush. And vote for freedom, not a
trigger-happy faith.I?m not anti-religious. I just see illusion as a treatable
disorder. Let?s face it. Reality clearly hurts whereas coma comfortable numbs.
And yes, I think we all understand the very human need to try to make sense of
it all, to try to bring this maddening miracle under control.Yes, we are in an
awesome situation. Nearly seven billion of us collectively en-wombed in an
eight-mile high globally warming bio-bubble spinning in predictable orbits
around a sun-star with a mere four billion years left of fuel.If ?peak oil?
doesn?t make you shiver, existential reality will. And to think about all this
stuff is enough to make you religious. Or start believing in God. Or just go
bury your head in the pharmaceutical sand of deaf and dumb and keep your eyes in
lock step to the next episode of W?s lawlessness and disorder. My God, what will
the future bring?Whatever this is, we are a microcosm of a mysterious totality.
We are paradoxically bound within a membrane that allows for our own uniqueness
while also being inseparable from the whole.The confluence of opposite, yet
simultaneous, worlds ? that of self with other, mortality with eternity, spirit
with matter, life with death, ignorance with wisdom, creativity with
determinism, certainty with ambiguity, and liberation with bondage ? creates in
us a yearning for some kind of reconciliation that is forever out of reach.Life
is a polarity of opposites, a simultaneous heaven and hell, a yin-yang of
torture and ecstasy, not easily reconciled this or that way. It is our instinct
for freedom that compels us to push the boundaries of our confinement, seeking
to transform chaos and confusion with intuition and reason, dancing at the edge
of where knowledge and love emerge from mystery.Live your life and struggle to
be who you want to be. That is what I tell myself everyday and in every way I
can remember. With that said, perhaps the most radical activism is to simply
live as a free human being. And that freedom is ours to choose.Freedom cannot be
bought. Freedom cannot be sold to us. Freedom doesn?t come prepackaged.There is
no right expression of this freedom. If in need of clarity about the wisdom or
ignorance of an action, I ask myself: if what I am about to say or do will cause
harm to myself and or others, stop. On the other hand if it elevates me and
others, cultivate it.We must be vigilant in our defense against indoctrination.
Let us refuse to be shaped into any image or dogma. Existence is the journey.
Consciousness is the guide.Life is the living art of finding and expressing
freedom. There is no core philosophy that will free our mind. Being free frees
the mind. Freedom is the only religion and it?s where all true religions
meet.There?s no central plan of action for the next bold move. Let the
mysterious constellation of the whole universe, inside and outside, be our
guide, our president, our lover, our angel.Alan Clements ? a former Buddhist
monk, author, war reporter, and theatrical monologist ? is the Director for The
Campaign to Liberate Freedom, and the co-founder of The World Dharma Online
Institute ? a nonsectarian community of seekers, artists, writers, performers,
activists, and other ?everyday rebels? exploring the nature of consciousness,
the preciousness of freedom, and the mysterious wonder of the cosmos. - Dealing
with the aftermath of Google update JaggerOK I know I?m not the first to
announce this but let?s face it boys and girls SEO (search engine optimisation)
as we currently know it is dead. It?s time to ditch those antiquated techniques
that all SEOs cling on to and focus your online marketing efforts on 'online
brand optimisation' ? OBO for short!So what?s the difference between SEO and
OBO?Think about the searcher not the search engine!From a strategic perspective
online brand optimisation (OBO) is all about optimising your site and online
marketing efforts for the searcher, the end-user that seeks out your site via
whatever means he or she chooses. Whether it is via a search engine, a content
portal or even a forum. Your goal is to deliver what you?ve promised and help
that searcher fulfil his or her online goal. If you don?t do that then you?ve
failed in achieving your key online objective.Ranking?itis!SEO for most seasoned
optimisers is about getting to the top of Google. The vast majority of SEOs
become obsessed with checking their rankings in the SERPS (search engine results
pages) on a daily basis and even across every possible Google data centre (DC).
Checking rankings soon becomes an addiction for many SEOs and believe you me I
know, I have been there. But I did come to my senses and I?ve realised that
there is more to life than being no 1 in Google for a plethora of key phrases.
I?ve also realised that in today?s search environment you can?t rely on the
search engine to always deliver you targeted prospects that convert.You may have
read about the multitude of search marketers that have recently been hit badly
by the Google ?Jagger? update. For many, their site has completely dropped out
of the rankings and as a result they are now in an extremely vulnerable
position. They solely relied on Google to drive visitors to their site and with
no new prospects coming in; their business is starting to feel the strain of
being dumped into the harsh terrain that I like to call the ?Google Desert!? As
we all know no one ventures out onto page 127 of the search results!Build a
brand (a bit of a no-brainer!)So what can they do to help rectify this? The best
solution for many of them will be to clean up their site, create new compelling
content, get rid of any unrelated link partners and focus their strategy on
building a respected brand, not on building top positions in search sites. Don?t
get me wrong I?m not saying that good search engine visibility isn?t an
important element of any online marketing campaign. I?m just saying that it
shouldn?t be the only one and it should not drive your overall strategy, it
should just simply support it.For your organic search engine market efforts to
work they need to be interlinked with other non-search related activity. Search
engines like Google are complex beasts and they analyse your site in so many
different ways. They not only look at what content you have and who you link
with but there is also evidence to suggest they measure other off-site factors
such as how many mentions your site gets on other authority sites, how people
interact with your site when they land on it and so on.The simple fact of the
matter is that if you want to do well in Google you need to build a strong
online brand and that involves promoting your site using a multitude of online
and offline channels not just search. Like I said everything is interlinked and
if you have a site with a strong brand behind it then it will make its way to
the top of Google.Don?t get banished to the online desertBuilding your business
model around a search engine is very risky and not a smart thing to do. Why?
Because you have no control over the search engine. If you solely rely on the
search engine to provide you with leads and customers then you?re doing far
worse than putting all your eggs in the one basket ? you?ll end up in the online
desert with tumbleweed blowing through your site. Remember search engines don?t
owe you anything; they don?t care how great your site looks. What they do care
about is what your target audience think and we all know that weak brands never
make it to the top!About the Author: Damon Lightley is a search engine marketing
consultant at Site Visibility Ltd. Site Visibility is a UK based search engine
marketing company >> http://www.sitevisibility.co.uk
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