In the make-or-break world of Internet commerce, it is imperative for
businesses to hire search engine marketing firms to boost sales and get the
competitive advantage. If you want increased exposure for your site but do not
know where and how to start, then you definitely need the help of a firm that
can secure a good position for your site and bring you closer to your target
customers.ServicesSearch engine marketing firms are a must for every Web site
that needs to stay on top of search engine rankings. These firms have a
thorough understanding of the ranking parameters of different search engines,
may they be keyword-based, algorithm-based, or a combination of both. Search
engine marketing firms will be able to set up your site so that its is conducive
to these parameters, and also modify and maintain your site?s structure and
content to make sure that it stays on top even when these parameters change.
The end result? Your potential and existing customers will always land in your
pages when they search for your products and services. You just sit back,
relax, and watch your site generate higher search engine rankings and increased
Web traffic.CostsHiring search engine marketing firms is not at all that
expensive, considering all the services they provide. Expect to pay about $1,500
a year ? a small price to pay for maximum web success. In most cases, you get
your return of investment within as little as a few months. Some companies
charge you a flat rate for setup and a separate monthly maintenance fee, while
others charge you a percentage of your web marketing budget all through the
duration of the campaign. Some also offer to train your organic staff so that
they could perform the changes and additions to your site on their own in the
future.Search Engine Marketing provides detailed information on Search Engine
Marketing, Search Engine Marketing Firms, Search Engine Marketing Services,
Search Engine Optimization Marketing and more. Search Engine Marketing is
affiliated with Web Site Marketing Consultants. - Companies, cities and
individuals are getting involved in the green movement. They are doing there
part to keep the environment healthier by reducing humans' impact on the land,
using recycled metals and nontoxic substances, organic gardening, adding more
green space, building using environmentally friendly materials and more. An
increasing number of businesses are beginning to see it as a market advantage,
especially when you consider organic foods is one of the fastest growing
markets. Here are some reasons that organizations and businesses have moved in
that direction: * Employees care o According to a recent survey by progressive
community network Care2, 48 percent of employees say they would work for less
pay, if they could work for a socially responsible company. And they would work
hard; according to the survey 40 percent of employees would be willing to work
longer hours for a job at a socially responsible company. * Research dictates
they need to be concerned o Turner Construction company conducted a study that
revealed more than 70% of executives believe that green buildings enhance
student performance. * Environmental groups are forcing companies to become more
responsible * Due to pressure from environmental groups, now the top 30 banks
have stopped funding environmentally and socially irresponsible corporations and
have become more "green." * Competition from other environmental activities
pressures companies to change their marketing initiatives * Levi's is
introducing its 100% organic jeans this fall. * Nike is making organic
sportswear and talking about becoming a responsible citizen. * A growing number
of retailers are experimenting with more environmentally sensitive and energy
efficient stores. * McDonald's started serving Fair Trade Certified(tm) coffee
in 658 of its restaurants in New England and Albany, NY. These locations
switched 100 percent of their coffee products over to Fair Trade Certified(tm)
organic coffee from Newman's Own Organics, roasted by Green Mountain Coffee
Roasters. They started this as a regional launch and with a goal of expanding it
across the country. Even more so, companies are starting to recognize that they
need to be concerned with the triple bottom line-how they make decisions based
upon the economic, environmental and social impact. Unfortunately, the majority
of people believe that green marketing refers solely to the promotion or
advertising of products with environmental characteristics. This is only part of
the equation. Green marketing incorporates a broad range of activities,
including product modification, changes to the production process, packaging
changes, as well as modifying advertising. Here are some of the things you can
do to incorporate the green movement into your marketing efforts: * When
manufacturing your products - consider using recycled materials for packaging
and incorporating organic fibers or other materials. Once you have changed the
way you manufacture, then make sure to make people aware that your product
packaging or materials are made using natural materials that do not harm the
environment. * When renovating or building new - consider choosing alternative,
environmentally sound building materials and using more insulation to minimize
energy use. Make people aware that you're a company who practices socially
responsibility. * Designate a place to recycle for both your internal and
external employees as Staples does. They promote recycling programs at its
stores for printer cartridges and consumer electronics. * Identify local and
global causes where your company and employees can get involved and make a
difference in the environment. o Consider the efforts of Clif Bar Co., which was
aware of scientific predictions of global warming and how it would diminish the
snowpack by up to 70 percent in western U.S. coastal mountains over the next 50
years. Last winter, it launched a campaign to help ski resorts, skiers and
snowboarders combat global warming. Research dictate consumers care about the
environment. Even in the Midwest, consumers feel the same-eight-four percent of
general consumer population indicate they care about protecting the environment,
according to the Ohio Health and Wellness Research Report(c), a research report
by The Marketing Insider found in its August 2005 survey of 1,100 consumers in
Ohio. They want to know that companies care as well and the only way they can
know is if you tell your story.About the Author Colette Chandler can help your
business market to the emerging green consumer. Learn more about her October
seminar at http://www.howconsumertrendsdriveprofits.com
You may view the latest post at
http://www.richproject.co.cc/?p=1308
You received this e-mail because you asked to be notified when new updates are
posted.
Best regards,
admin
k_malee@hotmail.com
ไม่มีความคิดเห็น:
แสดงความคิดเห็น