Goolge Update 'Jagger''
Dealing with the aftermath of Google update JaggerOK I know I?m not the first
to announce this but let?s face it boys and girls SEO (search engine
optimisation) as we currently know it is dead. It?s time to ditch those
antiquated techniques that all SEOs cling on to and focus your online marketing
efforts on 'online brand optimisation' ? OBO for short!So what?s the difference
between SEO and OBO?Think about the searcher not the search engine!From a
strategic perspective online brand optimisation (OBO) is all about optimising
your site and online marketing efforts for the searcher, the end-user that seeks
out your site via whatever means he or she chooses. Whether it is via a search
engine, a content portal or even a forum. Your goal is to deliver what you?ve
promised and help that searcher fulfil his or her online goal. If you don?t do
that then you?ve failed in achieving your key online objective.Ranking?itis!SEO
for most seasoned optimisers is about getting to the top of Google. The vast
majority of SEOs become obsessed with checking their rankings in the SERPS
(search engine results pages) on a daily basis and even across every possible
Google data centre (DC). Checking rankings soon becomes an addiction for many
SEOs and believe you me I know, I have been there. But I did come to my senses
and I?ve realised that there is more to life than being no 1 in Google for a
plethora of key phrases. I?ve also realised that in today?s search environment
you can?t rely on the search engine to always deliver you targeted prospects
that convert.You may have read about the multitude of search marketers that have
recently been hit badly by the Google ?Jagger? update. For many, their site has
completely dropped out of the rankings and as a result they are now in an
extremely vulnerable position. They solely relied on Google to drive visitors to
their site and with no new prospects coming in; their business is starting to
feel the strain of being dumped into the harsh terrain that I like to call the
?Google Desert!? As we all know no one ventures out onto page 127 of the search
results!Build a brand (a bit of a no-brainer!)So what can they do to help
rectify this? The best solution for many of them will be to clean up their site,
create new compelling content, get rid of any unrelated link partners and focus
their strategy on building a respected brand, not on building top positions in
search sites. Don?t get me wrong I?m not saying that good search engine
visibility isn?t an important element of any online marketing campaign. I?m just
saying that it shouldn?t be the only one and it should not drive your overall
strategy, it should just simply support it.For your organic search engine market
efforts to work they need to be interlinked with other non-search related
activity. Search engines like Google are complex beasts and they analyse your
site in so many different ways. They not only look at what content you have and
who you link with but there is also evidence to suggest they measure other
off-site factors such as how many mentions your site gets on other authority
sites, how people interact with your site when they land on it and so on.The
simple fact of the matter is that if you want to do well in Google you need to
build a strong online brand and that involves promoting your site using a
multitude of online and offline channels not just search. Like I said everything
is interlinked and if you have a site with a strong brand behind it then it will
make its way to the top of Google.Don?t get banished to the online
desertBuilding your business model around a search engine is very risky and not
a smart thing to do. Why? Because you have no control over the search engine. If
you solely rely on the search engine to provide you with leads and customers
then you?re doing far worse than putting all your eggs in the one basket ?
you?ll end up in the online desert with tumbleweed blowing through your site.
Remember search engines don?t owe you anything; they don?t care how great your
site looks. What they do care about is what your target audience think and we
all know that weak brands never make it to the top!About the Author: Damon
Lightley is a search engine marketing consultant at Site Visibility Ltd. Site
Visibility is a UK based search engine marketing company >>
http://www.sitevisibility.co.uk - Foods for Health Organic foods are the best
option, as they promote your health as well as the health of our planet. It
might be a good idea to have a look at buying a healthy cook book, and get into
some healthy cookery of whole foods! Over two thousand years ago, Hippocrates,
the ancient Greek physician, stressed how important foods are for our health.
Today, medical science continues to corroborate this wise proverb. Studies have
shown that people, whose diets include larger amounts of certain foods, have a
much lower risk of developing a wide range of chronic degenerative diseases,
e.g. cancer, rheumatoid, arthritis, depression, cardiovascular disease, etc.
Research has proven time and time again that the way we eat determines the way
we live. This is also true the other way around. By eating health foods and
learning to cook healthy whole nutritious meals, we can lead longer, healthier
lives. Another important factor is food combining for health. It is amazing
what a difference this will make! Many a time we have heard the say ?you are
what you eat?, well it?s true. Different people eat different things, and this
may be due to culture or just lifestyle. But for some people this can mean
negative effects, such as digestive disorders. Sometimes we really do need to
take the time out and listen to our bodies. This may seem ridiculous, but if you
really listen your body will let you know just what it needs. Here are some tips
on food combining: Fruits: eat lots of fruit! But do not combine fruit with
other foods. Fruits are easy to digest, but once eaten with other food, fruit
tends to remain and ferment in the stomach acid. Protein and starch: it is a
BAD idea to combine these! Each of these two has a different way of digesting.
Once they are combined, neither of them can be digested properly! This will
result in things like flatulence, bloating and gas, which is not very
comfortable. Veggies: Vegetables will also aid in good digestion. Add vegetables
to any meal to aid in the digestive process. Food combining can seem difficult
at first, but it definitely shows results. You will feel better right away,
especially if you have been experiencing digestive tracts or intestinal
problems. The natural way is the best way to go. Stick to healthy, whole foods
and you will see results!More Foods for Health which you and your family can
enjoy!
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