7 Steps Organic Search Engine Optimization in 2006.

'7 Steps Organic Search Engine Optimization in 2006.'

Last month Google wrap-up its Jagger updates and we have seen changes in
rankings of many sites. Basically this is one indication before the beginning of
New Year that crawlers are getting smarter and smarter and have much better
filters for producing relevant search results. Search results are the most
important thing for any search engine. Giants like Google, Yahoo, MSN are
working more on producing the filtered results, so that results match the
queries. I still feel organic SEO will have edge over others. Sites which are
well structured and have balanced contents will improve there rankings. Soon
SE's will filter out maximum sites which have duplicate contents or involved in
content spamming. Below are the few things which should be the focus areas for
a website owner: 1. Ranking mostly depends upon the maturity of the site. Older
sites will have better rankings and will have more indexed pages. 2. Site
structure is the most important factor in producing higher rankings. I am not
debating the theme based sites or a journalized site, but talking about
structuring the contents of the site in a proper manner. SE's should know where
your home page is located. 3. Relevancy of contents. This is another important
aspect and site owners need to work on it. Meta tags are irrelevant to some
extent, but important is relevant contents on site. Each section of the site
should contain unique contents, to obtain desired results. 4. Design the site
for humans not for crawlers. Usability factor should be analyzed properly and
more and more focus should be given towards human visitors so that they can
easily navigate your site. 5. Say no to invisible texts. This is unacceptable
practice. I still believe larger texts which can be read clearly by human eyes.
Invisible text or contents may lead your site to delete permanently from search
index. 6. I am a strong opponent of Text link trade. This is my personal view.
Few good incoming links from major directories can help your site's performance
in search engines. Even after you go for a link exchange or a buy a link from a
broker, you need to find links from the sites which are higher rank than yours,
legitimate site offering few outbound links and should be relevant to your site
theme. Please stay away from sites which are made only for link exchange. 7.
Review and updates for your sites. Your designer must focus on designing clean
codes. A monthly updates in your site will help a lot. Each month or biweekly
you must review your site's performance and act according to that. Above are
few quick shots for obtaining better results in SE's in the year 2006.About the
Author Arun Tibrewal is an online marketing expert and running an outsourcing
company at www.kpoweb.com. More articles of Arun can be find at his online
marketing guide here.