Copyright 2006 YourLenderForLife.com Search Engine Traffic vs. Paid Traffic
Webmasters constantly argue over which is better ? search engine traffic or paid
traffic (pay per click campaigns). Their argument usually isn?t a matter of
which costs more, but both of these can be expensive. And since cost vs. profit
is always the bottom line for business owners, we?ll address it first in this
article. Search Engine Traffic Cost Some people rush into key word campaigns
thinking that the natural search engine traffic is cheaper than running paid
traffic campaigns. This usually isn?t the case. Search engine traffic can get
VERY expensive, if you?re trying to keep up with the latest SEO trends. The
search engines are under constant revision, and it takes time to stay ahead of
them. For most people, time is money. So you?re either constantly neglecting
something else, or you?re paying a webmasters for their time. Either way,
search engine traffic definitely isn?t free. Even if you have the time to waste,
you also need a few other things to really bring in the search engine traffic.
You need a basic knowledge of HTML and how to use it. You also need content.
If you can?t write, you have to pay someone else to do it for you. Finally, you
need web space and bandwidth. You can pay for traffic to go to a single page,
but to get search engine traffic, you?ll need lots of pages and lots of links,
all funneling to your main sales page. Search Engine Traffic Quality We?re not
just discussing the cost of search engine traffic, but also the conversion rate.
?Free? search engine traffic isn?t always the best way to get people to buy.
Pay per click advertising allows you to target specific geographical areas and
languages. You don?t always decide where search engine traffic comes from. It
could come from your own city or from halfway around the world. Search engines
also have a waiting period before changes go into effect. And it?s different
for each search engine. So if you decide that one key-phrase isn?t drawing the
right traffic, and decide to work on another one, Google might not list the
changes for months. But with paid traffic, your changes take place immediately.
No waiting period to try a new campaign. No reason to change all the content on
your site because the traffic isn?t converting. Search Engine Traffic Time and
Control All of this leads to control. You?ll never have as much control with
search engine traffic as paid traffic. Search engines decide who they will list
and where?and they certainly don?t publish the formula they use to decide who?s
ahead of who. Even if you?re making educated guesses, they?re still guesses.
Pay per click campaigns offer control over the keywords and phrases, placement,
and cost per day. They also track your conversions so you know which key
phrases are working, and which ones aren?t. So Which is Better? This largely
depends on the website you?re promoting. How much competition is there, how
long do you plan to promote the website, and how much control do you need? Pay
per click campaigns are great for short term promotions and the beginning of
long term promotions. But you should try to gain search engine traffic as well.
Divide your efforts according to your needs. Just don?t make the automatic
assumption that search engine traffic is cheaper. Keith Gill has been
marketing online since 1995 and has consulted on both organic SEO tactics and
pay per click campaignes to turn profit. Keith can be reach at:
http://www.topseoresults.com
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