Antics With Semantics: Eight Ways To Put Some Perk In
Organic SearchSubmitted By: Elizabeth Kirwin
Frustrated with your pay-per-click
campaign? Many website owners are feeling stagnated by pay-per-click on small
budgets. They are wondering how to attract the eyes search engines and build
more organic search traffic to their website. Website owners are wondering how
to put some zest into their websites to attract the most organic search website
traffic possible. Following are some basics that will get you on track with an
organic search campaign. 1. The Long Tail of KeywordsAttracting organic search
takes time and committed resources. If done correctly, a well planned and
executed organic search campaign will attract all search engines since they
operate on the same principles. The content, or ?front end? of website must be
keyword optimized in order to attract more organic search traffic. First, a
detailed keyword analysis and discovery for organic search must be executed (see
items 3 & 4) to identify the long tail of keywords that will produce the most
relevant traffic. 2. A Website Rebuild is not necessary to Attract Organic
SearchIt?s not necessary to do a complete rebuild of a website that is working
well. But after keyword analysis for organic search is complete, renaming, or
adding menu items is a great boon to an organic search campaign. So, at least
consider implementing some changes in menu item names, headlines, subheads, and
body text of a website. 3. Keyword AnalysisAnalyze the keywords of your
competitor?s websites. Use software such as Wordtracker, or a website like
Nichebot.com to do further research on specific keywords that generate large
amounts of traffic. Identify popular keyword trends. With this information,
construct a set of keywords taking into consideration a careful analysis of
primary and secondary markets. Determine a long list (30-50 or more) of keywords
that will attract the website audience you desire most. 4. Keyword DiscoveryGain
a thorough overview of the keywords of your target market. Understand that
industry specific terms and jargon are not usually highly searched terms.
Through the use of software identify popular keywords and keyphrases that will
build regular traffic. Through careful, broad ranging keyword and keyphrase
analysis, identify top ten opportunity keywords. Understand that competitors are
already embedding primary market keyphrases into their websites. Give it time.
With keyword research gathered, develop and execute a keyword writing strategy
that will build enough keyword density into a website over time to surpass
competitors? keyword density. 5. Information ArchitectureRevise the information
architecture of a website to reflect keyword research. Incorporate keywords into
website menu items. Consider adding whole new pages to your website based on
keyword research. Incorporate keywords into all website promotion campaign
materials including article Marketing, press releases, blogs and website page
content. Make content development a priority once information architecture of a
website is altered to attract more organic search traffic. 6. Keyword Optimize
Website Page(s) ContentThe key to maximizing the effects of organic search is to
keyword optimize all front end website writing, and do it tastefully, without
annoying the reader or red flagging search engines. A professionally trained
keyword writer is your best option, if you cannot Do It Yourself (DIY). If the
website copy is designed for marketing and sales of a product or service, a
keyword writer with a background in marketing writing is desirable. 7. Press
Release WritingWrite regional, national, and international press releases on a
quarterly basis to keep website content fresh in the eyes of organic search.
Incorporate keywords into press releases and choose a press release distribution
service carefully. Maximize press release distribution by distributing to web,
print, radio and televisions sources. 8. Keyword BloggingBuild or skein a
Wordpress blog onto your website using a qualified website programmer. Create
and deploy four keyword rich blogs per month onto the website to further enhance
the organic search campaign. It?s not Hard to Put some Perk in Organic Search ?
Give it TimeOrganic search traffic increases when an organization commits time
and/or money to a consistent campaign. Build keyword copy and keyword writing
campaigns in over the long term with dedicated monthly budgets or assigned staff
time for this important task. Some websites, especially e-commerce sites, are
immense, with thousands of pages. Keyword optimize pages that are already
popular to enhance popularity, first. Make certain to combine different methods
of keyword optimization for the front end (article writing, press release
writing, blogging, website content development) for maximum effects in organic
search. About the Author: Elizabeth Kirwin is
co-founder of http://www.sidhecommunications.com, a traditional PR/Marketing
Firm that specializes in web site development, web site promotion, search engine
marketing, and keyword writing. Ms. Kirwin is a professional writer with bylines
in national magazines and newspapers. She assists company stakeholders in
developing keyword writing strategies for maximum exposure on search engines.
Email her at ekirwin@bellsouth.net. Article Tags:
keyword, search, website
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