The world of ecommerce is filled with fascinating technology and significant
possibility. The move from a brick and mortar store to online sales may feel
like being exported to a foreign country. You may not understand every issue
involved in developing a winning website, but you CAN adapt. The end result may
well be a long-term business opportunity derived from a worldwide customer
base.I?d like to touch on just a few of the tools available to online
marketers.Search Engine Optimization (SEO) ? This is the use of keywords or
phrases that help search engines determine your rankings. This is the most
organic approach to online marketing and generally has the most impact on
long-term success.List Building ? This technique is used to help you gain email
addresses for use in mailing sales material, ezines and other information to
customers. This is often achieved through online forms where visitors can sign
up to receive free updates from you.Autoresponders ? This technology is used to
free you up from having to manually respond to every email that arrives in your
inbox. It is also useful as part of the checkout process where a receipt is
automatically sent to the customer.Business Blogging ? This technology is useful
in putting a human touch to your business correspondence. You can provide timely
updates on a blog for customers to review at their convenience.Ezine Publishing
? A publication from your business can provide information and sales
presentations in an opt-in email delivery system. This provides the quickest way
to reach the most prospects.Pay Per Click (PPC) Advertising ? This strategy is
useful in jump-starting your online business, but may not be needed the longer
your site is available. Ultimately the goal is to achieve a site ranking
significant enough that PPC may not be as needed.Auctions ? By making some of
your products and services available through an online auction you can receive a
significant return in exposure to your business.Podcasting ? Both audio and
video presentations can be delivered by podcast and they have the potential to
provide a very human touch to your marketing objectives.EBooks ? This
informational marketing tool can be delivered to those who sign up (thus
capturing their pertinent information for subsequent mailings) or as a bonus for
an online purchase.Certainly there are many more methods for online marketing,
but I hope this list provides encouragement that you can reach your online
marketing objectives and there are many tools that can help you achieve your
dream.Scott Lindsay is a web developer and entrepreneur. He is the founder of
HighPowerSites and many other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. No programming or design skill
required. Get your own website online in just 5 minutes with HighPowerSites.com
at: www.highpowersites.com
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