วันพุธที่ 23 มิถุนายน พ.ศ. 2553
U.S. retailers Gear Shift better services
Introduction to Retail
Retail is the second largest industry in the United States to collect the number of firms and employees. Depending on the level of government higher retail sales for food service, sales and gasoline cars) sales in the birth of the United States by 6.6% to about 4.16 trillion U.S. dollars in 2005 be compared is 3.8% in 2004 In recent years, has developed a strong retail sales, due to higher costs for gasoline and discount coupons during the Christmas period.
The elimination of global textile quotas forced operators to reorganize their business once again, to thrive in a cutthroat competition in the global apparel market. Last year for exporters and traders, to reorganize, in favor of free trade to take time, and best use of resources. New initiatives have been implemented in order to offer new challenges to buyers value-added products at more competitive prices.
Following the reorganization of the company to fierce competition was also witnessed in the sector of America. Sections in which retailers are focusing more on assets - and better inventory management, procurement, consolidation, and increased involvement in procurement of the country. The only reason behind all this preparation was to achieve a better market position with a wide range of products.
The strategies implemented over the last year and plans for growth in 2006 led to success for major retailers like Wal-Mart, Target, Tommy Hilfiger, JCPenny, Kohl's, Sears Holding, and Gap Inc., sourcing all in Solid India.
Wal-Mart's success is the result of the expansion strategy
Wal-Mart is considered a leader in value-added and gear changes under way, the best products for their customers. The company was in the area, with limited clothing line, but has introduced the exclusive line of clothing, has Metr07 collection in October 2005. The intention behind the introduction of this collection is to meet the needs of buyers with more urban styles with elements of feminine and fashionable look.
can provide in a single step to clean lines, Wal-Mart has just started durable, hygienic, value-added products that Baby George line of organic cotton clothing. This would be the first fashion line, are for the base of Wal-Mart for the next year.
Wal-Mart's management is very confident on the record growth in sales of 9.5 percent to $ 312.400.000.000. 537 new branches were added to the international and businesses to obtain a trend this year, with over 600 branches.
currently operates Wal-Mart Stores 2285 international sourcing from 70 countries and wants to give in untapped markets.
Wal-Mart Stores Inc. operates Wal-Mart discount stores, Super centers, local markets and SAM'S CLUB locations in the United States. The company operates in Brazil, Canada, Argentina, Germany, China, El Salvador, Costa Rica, Mexico, Honduras, Guatemala, Japan, Nicaragua, United Kingdom, Puerto Rico and South Korea.
JCPenney: growth through high-end goods
In recent years, beginning JCPenney improvement in several areas of raw material prices and experienced a marked increase in recognition as an attractive place for shopping. The company is optimistic about future growth created with newly acquired 18 companies, an increase of 22.5 percent in operating income, and over a billion dollars in sales jcp.com. long-term initiatives were made in mid-2005 have been implemented in order to increase growth by 2009.
The plan is designed to focus on four main objectives, to establish emotional contact with customers nice and easy loading facilities for JCPenney to ensure the best working conditions and an excellent performance to boot. Given these objectives, the company many new brands such as Miss Biou Lee-job Nicole, ANA launched and loneliness.
The new POS system, Internet connectivity and reduces transaction time offers to improve the shopping experience has been implemented in more than 30 branches last year. The company branches to implement this system by the end of the year.
The company expects to add 27 new branches in 2006, many of which are scheduled in off-mall locations. Expects mid single digit sales growth during the year with a focus on merchandising and re-organized online catalog. JCPenny the targets also home to the textile sector as another area of development.
JCPenney is one of America the largest department store, catalog and e-commerce merchants and employs about 150,000 people.
Objective: implementation of new ideas and innovations for better growth
In a move to offer its unique design and sophisticated strategy than throwing an enduring target reached in more investments for the development of design and fashion goods source of precise objectives and more competitive prices along with real value added products. The annual turnover of over $ 50billion last year reached, and the company is looking for a better growth on this performance, using the experience gained during the year.
In order to attract more customers, the company has launched "Go" international limited edition clothing line, with a completely new design internationally every three months. Each collection is carefully placed on the size, origin, ability and knowledge of product design. The company has strengthened its team of product development and sourcing goals are more than in previous years.
The company is also committed to improving the business "presentation on the completion of the reconstruction, renovation and construction at existing stores.
Target Corporation continuing operations include large general merchandise discount stores and an online business called Target.com. The company currently operates 1,418 stores in 47 states of destination.
GAP Inc.: Search success through effective strategic initiatives
Last year was an enemy to the CAP, as it slipped 2 percent of net sales and 5 percent in comparable store sales. Despite the poor record sales, strengthen its financial position and cash Gap 3 billion U.S. dollars investment and eliminated $ 2.9billion in debt since 2002.
introduced in the coming years, strategies were put out by cutting operational efficiency based sourcing provider, better shopping experience for all the clothing lines and adding more space for both the shops of the country and overseas. The first extension of the franchise will be launched in Malaysia and Singapore this year.
After the triumph of Forth & Towne, five more transactions for the brand are planned in several locations in 2006. The PAC-design team focuses on high quality products faster, improve merchandising at 200 stores up and adults to create this gap Buzz is back on track. The team is focusing on key products and more friendly fashion in clothing collection for Banana Republic. GAP Inc. to handle even shake hands with stakeholders to bang in economically marginal areas. The main strategies for growth - to defend the current administration, and brands, brands with off-shore expansion through franchise systems, creating an online business, and new.
Gap Inc. is a leading specialty distributors in the world, with over 3,000 branches and 2005 sales of $ 16,000,000,000 th It operates four of the best known clothing brands in the world - Gap, Banana Republic, Old Navy and Forth & Towne.
Kohl's: success through optimum concept of merchandising
Last year was a triumph for the fiscal year with record net sales from 14.5 percent to $ 13.4billion Kohl sales value. Kohl's positive result with the expansion of our customer base by introducing new brands and merchandising mixed classes.
The success was the result of four initiatives on the content of the product, warehouse management, marketing emphasis has been placed, and improving the shopping experience store. to expand the current year Kohl's plans on the success of last year and the introduction of new brands. The store plans to add about 500 points over the next five years. This is a strategic expansion through existing business mix and is made with the exploitation of real estate opportunities to rise for the sector to continue to maintain. The company expects to more than 1,200 stores in the United States to work at the end of 2010.
The emphasis is on his new concept of control, greater added value and meet the needs of existing clients. Widen its customer base through better management of resources constantly using the latest and most exclusive lines of new clothing.
Based in Menomonee Falls, Wis., Kohl's is a family business, focused, value-oriented specialty department store offering cheap national brands and exclusive apparel, shoes, accessories, home and beauty products in a shopping cart Exciting environment. The company operates 749 stores in 43 states.
Sears Holdings: Fusion roll-out Silk
Sears Holdings has his first year of the "Sears" and "Grand merging K-Mart", Mar. 2006. The merger had created high expectations for a better product and value.
The first year after the merger was the settlement of merger-integration issues and implementation strategies in practice. However, now all the issues resolved and the company has changed its course, reached $ 55000000000 turnover in the coming years.
The integration processes of the two companies have been completed, and this is the time to set the examination and implementation of strategies in the context of the merger. The company is following a new format, SearsbraM clear communication about the quality of product diversity.
The most popular brands, such as artisans, Diehard, Land's End and Kenmore are aiming for a better product ranges, their names to mark the identity of quality and excellence. The shops that were not good on stage, were closed.
Sears Holdings Corporation is the nation's third largest retailer principle with an annual turnover of about $ 55000000000 and approximately 3,900 full-line and retail stores in the U.S. and Canada.
Tommy Hilfiger: Inventory Management tightens
In terms of objectives for the past year has been encouraging for Tommy Hilfiger, as well as restructured its European business successfully expanded operations in the U.S. wholesale rearranged range, while the company grows as a multi-brand recognition.
The company has reorganized the merchandising mix removing collections junior and young men, while more focused on men and women's clothing lines. Has improved its inventory management to better maintain the flow of goods in the trader.
Tommy has the highest concentration on premium denim jeans market as advertising. In addition, there is the introduction of new labels for women, "Crest", provided to meet the growing demand for casual clothing line for women. The management of Tommy is optimistic about the new product line and expects to be a great opportunity to provide the needs of consumers with a line of casual clothing needs.
The main priorities in 2006 include improving marketing efficiency and reduce overcapacity. The company has introduced initiatives Lagerfeld trademarks in the U.S. this year. Lagerfeld brand was acquired by Tommy Hilfiger in 2005, expanding on a train for the world, with a multi-brand identity.
The administration has taken its decision, the Hilfiger test as a specialist in retail stores in various formats run the project. These stores are expected to become fully operational in the second half of this year.
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